Experience Design explained

Central St Martins offers a short course on experience design. This is about the people experience. It is not about computers and the user interface (UI) experience – that is something completely different.

The course description reads:

In a media saturated world it is getting harder and harder for messages to be heard. Increasingly all sectors (commercial and cultural) are looking beyond the printed page and recorded communication to reach their audience. Industry now demands a new type of practitioner who can engage all the senses of the audience – people who can integrate objects, text, sound, images and film to create meaning in the environment in the form of experiences, events and installations…

In my opinion, experience design works well with the discipline of knowledge management, that is, knowledge-sharing, and I deployed some of what I learned on the course to great effect.

For example:

  • a sense of place – the use of historic surroundings
  • a sense of touch – the use of gloves when touching historic documents
  • a sense of taste – menus using recipes from the past
  • emotion – people sharing their family history

For more information, see

Experience Design in practice – examples from the theatre sector

Experience Design for Knowledge-Sharing – the Knowledge Maverick approach

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