Jargon buster

Campaign

This is a term favoured by the communication and public relations professions. It is a piece of work that has a beginning, middle and an end. See also ‘project’.

Corporate Directory

See People Finder

Corporate memory

This is the lifeblood of an organization. You can record all sorts of information on paper or digitally but what are the chances that anyone will look at it? Minimal. On the other hand, think about the person, at any level in the organization, who has been the go-to person, who walks out the door for the last time. Over the years they have accumulated a whole library of knowledge through personal experience and they take that hard-earned experience with them. It is the stuff that is in their head, the stuff that maybe they don’t even know that they know. It is precious and should be nurtured so that it is passed from generation to generation. That’s the corporate memory.

Experience Design

This is a design discipline which engages all the senses of the audience. The people who practice this discipline integrate objects, text, sound, images and film to create meaning in the environment in the form of experiences, events and installations.

What does an experience mean to you? Here is a description about a basketball game:

What’s on the TV screen is not actually what happens in a stadium holding tens of thousands of fervent people. The energy inside cannot be broadcast; the enchantment, joy and shock. The full-throttle experience, the poetry of the experience, the visceral energy…

Institutional Memory

See Corporate Memory

Knowledge Management

This is the formal name given to know-how and knowledge-sharing and lessons learned. While the term ‘knowledge management’ is unknown to the general public, it appears as a key module in any Master of Business Administration (MBA) programme. Ask anyone you might know with an MBA and there should be instant recognition. Indeed it is often they themselves who try to get knowledge management embedded in an organization because they have experienced the benefits while studying.

The good news is – you do not need an MBA to share knowledge. You just need to get on and do it and encourage others to participate. This is where this website comes in as your guide and resource.

People Finder

This is the place you go to find telephone numbers or email addresses of people within the organisation.  It doesn’t matter whether you are in a small business or a large conglomerate, we all need to know who to call. A people finder should tell you what their job title is and which team and/or division they work in. Ideally it should contain a photograph so you can recognize the individual. It can take the form of a simple list or like LinkedIn which is an application that works globally.

Project

This is a piece of work that has a beginning, middle and an end.

Programme

A programme is made up of a number of related projects. Hence the term ‘programmes and projects’ or PPM.

Silo

This is a term borrowed from agriculture about the storage of grain with the aim of avoiding cross-contamination with other products. It is also used to describe part of an organization that confines its interactions to itself, from the very top of the hierarchy to the bottom.

Stovepipe

See Silo. This is another term used by the business community that means the same thing as silo.

 

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