Have you seen The Late Late Show with James Corden and its Karaoke Carpool and its Public Domain Songs? These are examples of imaginative initiatives that have been created out of necessity. Someone took a risk and achieved a real success story.
Karaoke Carpool, which has since developed a life of its own on YouTube, came from Mariah Carey’s schedule being too packed to get to the TV studio to make an appearance. The show opted instead to record a singalong in a car driven by James. Who thought that idea up? It is priceless. What might have been a ‘no show’ morphed into a relaxed and joyful segment which millions around the world can enjoy viewing. The most successful Karaoke Carpool to date has been with Adele.
Public Domain Songs, a more recent venture by the programme, is a response to the high cost of copyright. James gets first-rate singers to sing copyright-free nursery rhymes. Josh Groban’s voice is astonishing and the result is not just for toddlers. It evokes the feel-good factor of childhood memories.
Can you do something similar for knowledge management?
Knowledge management initiatives often go unfunded in an organization because management either doesn’t ‘get it’ or assumes knowledge-sharing happens organically. Sometimes knowledge managers have to think creatively to increase the chances of better knowledge-sharing. The Knowledge Maverick site is a resource for knowledge managers offering creative ideas and examples of what has worked in the past for me. Of course none were as stratospherically successful as Karaoke Carpool, but they were effective in their own small way, as evidenced through feedback.
So go on, use your imagination. Get creative. You never know what will succeed unless you try.